Effective Advertising Essay Booklet
Book Design, Layout Design
I was assigned to design a booklet of an educational essay. My interest in psychology and ethical advertising encouraged me to pick this essay called, “Effective Advertising: Understanding When, How, and Why it Works,” by Gerard J. Tellis. My goal was to utilize high contrast and bright, energetic colors to entice the reader by providing some familiarity with groundbreaking education.
The best way to capture a person’s attention is using effective advertising about a book talking about advertising…;)
Promotional Posters
Featured Spreads
Below is a sample of the spreads I’ve designed for this publication. I sourced external images and kept the language of bold text, high contrast, and a simple color palette consistent.
Featured Artist Section
As a designer, I strive to bring meaningful messages to life. I am able to take content and make it more easily approachable for any audience. In this project, I’ve learned how to create structural layouts and systems for large content. I believe in accessibility and making knowledge easy to understand for everyone. By adding vivid colors, relevant imagery, and modern typography, we can help educate the world and help them find joy in learning.
In this noisy world, beautiful design stands out. With all my pieces, my goal is to intrigue the audience and enlighten them with beauty and knowledge.
Secondary mock-up of how this book will pop off the shelves!
Conclusion
Through this project, I learned the value of taking plain information and turning it into something joyful, engaging, and beautiful. I highly value education and scholarly articles, and am happy to have practiced making learning fun!
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